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High Analytical reasoning82/100
The strongest signal for this role. People who score 70+ on this dimension report higher day-to-day satisfaction.
India-first salary signal — fresh-grad to senior, the cities where it pays best, and what each level is worth on the open market.
Numbers reflect open-market hires at the level shown.
Equity, bonuses, and overtime are not included. Senior-bracket numbers can rise 30–60% at top studios / tier-1 firms; smaller cities trend 20% lower than metros.
Not the brochure version. The actual block-by-block reality of the role on a typical Tuesday.
Pull the ASIN and FSN health dashboards on Seller Central and Flipkart Seller Hub. Flag any listings that went suppressed, stranded, or buyability-failed overnight. Raise Seller Central cases for listings with fixable suppression reasons — wrong image slot, missing attribute — before the operations window closes at 10 AM.
Review yesterday's Sponsored Products and SBV ad-spend report. Compare ACOS against target by campaign and ad group. Pause ad groups that are over 150% of target ACOS; increase daily budget on campaigns that are under-pacing with strong ACOS. Flag keyword harvest opportunities from the Search Term Report.
Check Buy Box win rate by ASIN for the top-20 revenue SKUs. Investigate any ASIN where BBP dropped below 80% — check for resellers undercutting MOP (Minimum Operating Price), FBA inventory going to zero, or account-health metric degradation. Coordinate with the pricing team on MOP adherence if resellers are active.
Lunch break. Most brand-side MAMs at Mumbai, Bengaluru, and Gurugram offices eat at desk during peak deal seasons (Big Billion Days prep, Prime Day) — otherwise a proper 30-45 minute break is normal.
Coordinate with the supply chain or warehouse team on 45-day forward inventory coverage for fast-moving ASINs. Flag any ASIN with less than 20 days of FBA cover as stockout-risk; raise purchase orders to the brand's procurement team with lead-time data. Review RTO dispute status on Flipkart for wrongful returns filed last week.
Work on catalogue improvement tasks: update A+ content for a product line flagged in yesterday's SERP audit, upload new lifestyle images for a seasonal variant, review competitor ASIN titles and bullet structures using SellerApp or DataHawk for keyword gap analysis. Prepare the promotional calendar nomination sheet for the next deal event.
Compile the daily performance snapshot for the brand team or client: NMV vs daily target, top-moving ASINs by units, ACOS summary, and any platform issues resolved or pending. For agency-side MAMs, this goes into a shared Slack channel or a Looker Studio dashboard. Wrap the day's Seller Central case log and note pending items for the morning.
Cost, time, and what each path actually buys you in the hiring market.
Strongest signal · highest ceiling
Fastest paid hire route
Cheapest · portfolio is your degree
Core skills you must own, the support skills you'll grow into, and the tools you'll have open all day.
People already doing this work — and the rooms (subreddits, Discords, Slacks) where they hang out.
Vikas Agnihotri (ex-Google, Sequoia India)
Country Director (former) and investor in India e-commerce ecosystem · Google India / Sequoia Capital India
Amazon India Category Management Alumni
Category Managers and Senior Account Managers across Amazon India (2014-present cohort) · Amazon India, Bengaluru and Mumbai
Nikhil Aggarwal (Skullcandy India, boAt)
Head of E-commerce · boAt Lifestyle, New Delhi
Flipkart Seller Success Alumni Network
Senior Account Managers and Seller Success Leads across Flipkart (2016-present) · Flipkart, Bengaluru
Amazon Sellers India (Facebook Group)
Facebook / WebIndia's largest seller community for Amazon India — 80,000+ members. Active discussion of Seller Central policy changes, ASIN suppression fixes, FBA fee structure updates, and deal-nomination mechanics. Most practical for catalogue and platform-ops questions from brand-side and seller-side MAMs.
Ecommerce Talks India
TelegramActive Telegram group for D2C brand managers and marketplace operators in India. Covers Flipkart Seller Hub updates, Myntra brand onboarding changes, Meesho policy shifts, and ACOS benchmarks shared by practitioners. Members include account managers from agencies like e-Centric, AdYogi, and brand-side leads from consumer brands.
Seller Metaverse India
Web / LinkedInA practitioner network focused on Amazon and Flipkart marketplace operations in India. Runs periodic virtual webinars on deal-event strategy, SP campaign structure, and RTO reduction. Active LinkedIn page shares India-specific ACOS case studies and platform policy analysis relevant to both brand-side and agency-side MAMs.
D2C Insider (India D2C Network)
Web / LinkedIn / WhatsAppIndia's most active D2C brand founder and operator community, with a dedicated e-commerce channel covering marketplace strategy, platform economics, and brand-channel mix. Relevant for senior MAMs moving into Head of E-commerce or brand leadership roles. Members include operators from boAt, Mamaearth, Plum, and Sugar Cosmetics.
The traps real practitioners wish someone had named for them in year one. Read these before you commit, not after.
Optimising ACOS in isolation without tracking TACOS (Total Advertising Cost of Sale)
Letting suppressed or stranded inventory persist without a daily health check
Treating all platforms (Amazon, Flipkart, Myntra, Meesho) as interchangeable with the same operational playbook
Ignoring RTO root-cause analysis and treating high RTO as a logistics problem only
Missing deal nomination deadlines because promotional calendars aren't managed 4-6 weeks ahead
Books, longreads, and references practitioners come back to.
The Amazon Ads Learning Console (Official Certification)
by Amazon Advertising
Winning the Long Game: How D2C Brands Build Marketplace Discipline
by Bain & Company India / CII E-commerce Report (annual)
Retail Analytics: The Secret Weapon
by Emmett Cox
Flipkart Seller Hub Help Centre + Partner Training Modules
by Flipkart Commerce
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Sales
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