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Design Strategist

Design & Media

Design Strategists bridge the gap between business strategy and design execution — translating ambiguous organisational challenges into actionable design programmes that change products, services, and brand experiences. They combine human-centred research methods with competitive analysis, trend synthesis, and organisational influence to define not just what to design but why and in what sequence. In India the role is emerging at management consultancies (McKinsey Design, BCG BrightHouse, Accenture Song, Deloitte Digital), product organisations (Razorpay, Swiggy, Meesho, Zomato), design studios (Idiom, Onio Design, Elephant Design), and brand houses (Tata, Mahindra, Godrej, Titan). Unlike a Service Designer who operates within an existing service boundary, a Design Strategist frequently defines the boundary — deciding which user problems warrant design investment, which business models unlock via design, and how design capability should be built within the organisation.