Media Buyer salary analysis

Moderate-to-Strong — India's ad market is growing at 9-11% annually (FICCI-EY 2024), digital is the fastest-growing segment, and programmatic buying roles are in deficit. However, traditional TV and print buying headcount is under pressure as brands reduce agency fees and consolidate buying. Buyers who combine programmatic fluency with TV/OOH negotiation skills and MMM literacy are positioned to grow; purely traditional buyers face consolidation risk.

₹40.0 LPA