Design how digital products work — not just how they look. UX Designers conduct user research, build information architecture, sketch user flows, prototype interactions, and run usability tests to turn messy human problems into intuitive, evidence-backed product experiences. They sit at the intersection of product, engineering, and research, owning the journey from first user interview to final dev handoff. Distinct from UI designers (visual surface), product designers (broader strategic remit), and graphic designers (brand and marketing assets).
Design how digital products work — not just how they look. UX Designers conduct user research, build information architecture, sketch user flows, prototype interactions, and run usability tests to turn messy human problems into intuitive, evidence-backed product experiences. They sit at the intersection of product, engineering, and research, owning the journey from first user interview to final dev handoff. Distinct from UI designers (visual surface), product designers (broader strategic remit), and graphic designers (brand and marketing assets).
Stand-up with the squad (PM, designer, 2-3 engineers, QA) - 15 minutes, async-first if remote
User-research interview session 1: 45-min remote call with a user from Tier-2 city onboarding flow
User-research interview session 2: another 45-min call with a different segment for triangulation
Affinity mapping in FigJam - cluster the days observations into themes with the researcher and PM
Lunch break; skim Twitter design feed, ADP List interviews, or NN/g articles
Wireframe iteration on the new feature flow - 4-5 low-fi screens in Figma
Move to high-fidelity using the design system. Component overrides, auto-layout cleanup, dark-mode variants
Design review with team - PM, eng lead, design manager. Walkthrough on Zoom; capture feedback in Figma comments
Address review feedback, polish micro-interactions in Figma prototypes
Engineering handoff session - explain spacing, states, edge cases. Hand off via Figma Dev Mode
Dinner break
Personal time: portfolio case-study writing, Behance browsing, or learning Framer / Webflow
Wind down. Save tomorrows interview discussion guide to the team Notion.
| City | Range |
|---|---|
| Bangalore | Rs 16-28 LPA |
| Hyderabad | Rs 14-22 LPA |
| Pune | Rs 12-20 LPA |
| NCR (Gurgaon) | Rs 14-24 LPA |
| Mumbai | Rs 13-22 LPA |
| Remote / international | USD 60-110k (~Rs 50-90 LPA) |
Pro · Career-specific tests
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Art Directors in India lead the creative concept and visual execution for advertising campaigns, films, OTT shows, brand identities, and digital content. The biggest employers sit in Mumbai's ad industry — Ogilvy India, Leo Burnett India, FCB Ulka, McCann Worldgroup, Wieden+Kennedy Delhi, DDB Mudra, Lowe Lintas, and BBDO India — alongside film/OTT production houses (YRF, Dharma, Excel, Tiger Baby) and in-house brand creative teams at FMCG (HUL, ITC, Mondelez), DTC startups (Mamaearth, BoAt, Sugar), and tech (Swiggy, Zomato, CRED). Entry path is typically a degree in applied arts, design, or communication design from NID, Sir JJ School of Art, Pearl Academy, MICA, IDC IIT-Bombay, or Srishti, followed by 2-4 years as a Visualizer or Junior Art Director before promotion. Day-to-day means storyboarding TV/digital films, art-directing print campaigns, working with creative directors and copy partners, attending shoots, and reviewing illustrator/photographer outputs.
Conduct, direct, plan, and lead instrumental or vocal performances by musical artists or groups, such as orchestras, bands, choirs, and glee clubs; or create original works of music.
Play parts in stage, television, radio, video, or film productions, or other settings for entertainment, information, or instruction. Interpret serious or comic role by speech, gesture, and body movement to entertain or inform audience. May dance and sing.
Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.
Writers in India work across an unusually wide span — journalism at legacy outlets (The Hindu, Times of India, Indian Express, Hindustan Times, The Print, Mint, Business Standard, Economic Times, Caravan, Outlook, India Today) and digital-native publishers (Newslaundry, Scroll, The Wire, Quint, Moneycontrol, ThePrint Strategic Affairs); novel and non-fiction publishing at HarperCollins India, Penguin Random House India, Westland (Amazon-owned), Juggernaut, Bloomsbury India, Aleph, Pan Macmillan India; scriptwriting for Bollywood (₹5L-2Cr per major script) and OTT (Netflix India, Amazon Prime Video India, Disney+ Hotstar — paying ₹3-30L per episode of premium streaming series); content writing for marketing teams (corporate brand voice, B2B SaaS content, EdTech curriculum, fintech narratives); copywriting at ad agencies (Wieden+Kennedy India, Ogilvy India, Lowe Lintas, BBDO, Leo Burnett); ghostwriting for celebrity / business / political memoirs; and increasingly Substack / Medium / personal-brand newsletter writing (Aakar Patel, Pratap Bhanu Mehta, Andy Mukherjee, Madhavankutty Pillai have built independent media). The Indian path requires no specific degree — journalism programs at Asian College of Journalism Chennai, Indian Institute of Mass Communication Delhi, Symbiosis Institute of Media Pune, Indian Institute of Journalism and New Media Bangalore, Xavier Institute of Communications Mumbai are the formal training tracks, but most successful Indian writers built careers through self-taught practice and persistent publication. Pay varies wildly: journalism ₹4-15L mid-career; published novel advance ₹2-30L (Penguin / HarperCollins / Westland — rare ₹50L+ exceptions for established authors); Bollywood / OTT scriptwriter ₹5L-2Cr per script; content writing ₹3-15L corporate; copywriting ad-agency ₹4-25L; freelance content writers ₹40k-3L per month variable; top Substack writers / newsletter founders ₹30L-2Cr annually.
Perform dances. May perform on stage, for broadcasting, or for video recording.
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