Is Social Media Content Strategist actually your fit?

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Social Media Content Strategist

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Social Media Content Strategists build the architecture behind a brand's social presence — they don't just post, they plan: audience research, platform selection, content pillars, creative briefs for designers and videographers, posting cadence, and performance measurement. The role is firmly strategy-side, distinct from social media executives who execute and from influencer marketers who manage creator partnerships. In India the role lives at full-service agencies (Schbang, Talented, FoxyMoron, WhiteRivers Media, Dentsu Webchutney) and in-house at D2C and consumer brands (Mamaearth, boAt, Nykaa, FabIndia, Boat, Zepto, Meesho). A strategist at an agency juggles 3-6 client accounts and translates brand briefs into social playbooks; brand-side the scope is deeper — you own the full channel mix for one brand and sit cross-functionally with performance marketing, PR, and product. The key output is a content system, not a single viral post: a strategist wins if a brand's Instagram grid, LinkedIn cadence, and YouTube presence work together over a quarter, not if one reel hits 1M views.