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Newsletter Writer

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Newsletter Writers build email-first publishing businesses — curating ideas, writing original analysis, and delivering it directly to subscribers' inboxes on a recurring schedule. Unlike bloggers who depend on Google SEO for discovery, newsletter writers own their audience relationship: subscriber emails are the asset, and revenue flows through paid subscriptions, sponsorships, and merchandise — not ad impressions. India's newsletter economy is Substack-led but maturing fast: Ankur Warikoo (career + money), Deepak Shenoy's Capitalmind (equity research), Pranay Kotasthane's Anticipating the Unintended (public policy), Mayank Khurana's Indian Public Markets (market commentary), and Aakash Gupta's Product Growth (product management) are examples of newsletters that have built genuine paid subscriber bases. Platforms in play: Substack (dominant globally, India payouts via Stripe/Razorpay), beehiiv (US-centric but growing in India, built-in ad network), Ghost (self-hosted or managed), ConvertKit (email-first, strong automation). The economic model is unforgiving at low subscriber counts — breakeven typically happens at 500+ subscribers with a 5-10% paid conversion rate at ₹300-600/month — but rewards compound aggressively: a 10,000-subscriber newsletter with 10% paid at ₹500/month generates ₹60L ARR with near-zero COGS. Entry is medium-difficulty because anyone can start, but building a recurring paid audience requires sustained editorial discipline, niche conviction, and consistent delivery over 12-24 months.