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Retail Merchandiser

Marketing & Sales

Retail Merchandisers in India manage the physical and commercial product mix at the point of sale — deciding which SKUs appear on which shelves, in what quantity, at what price, and with what promotional support. The role spans two distinct tracks: brand-side merchandisers (employed by FMCG or consumer-goods companies like HUL, ITC, P&G, Marico) who manage planogram compliance and share-of-shelf across modern trade outlets (DMart, Big Bazaar, Reliance Smart, Spencer's), and retailer-side merchandisers (employed by organised retail chains) who curate category assortments, negotiate trade terms, manage stock levels, and optimise shelf layout for a department or store cluster. In India's booming organised retail sector — Reliance Retail adding thousands of stores per year, DMart's value-retail model expanding into tier-2 cities, and quick-commerce dark stores reshaping FMCG distribution — this role sits at the commercial intersection of category management, vendor relations, and in-store execution. Entry paths include BBA/B.Com plus FMCG or retail internships, with NIFT or MBA graduates targeting the retailer-side buying-and-merchandising track at national chains.