Is Media Buyer actually your fit?

A 15-minute focused check — only the assessments that actually predict success in this role. No fluff, no full battery.

Role you're checking

Media Buyer

Sales

Media Buyers in India allocate advertising budgets across TV, digital, OOH, print, and radio on behalf of brands or agency clients, negotiating rates, securing inventory, and optimising delivery against reach, frequency, and cost targets. The role sits inside the world's fifth-largest ad market — an ₹85K Cr ecosystem in 2024 — where agency holding groups (GroupM with Wavemaker, Mindshare, MediaCom, EssenceMediacom; dentsu; Publicis with Zenith, Starcom; Havas; Madison) sit between brands and media owners. Day-to-day work spans programmatic buying on DSPs (DV360, The Trade Desk, Amazon DSP), direct inventory deals with broadcasters and publishers, OOH negotiation, BARC TV ratings analysis, and post-campaign reporting. IPL on Disney+ Hotstar / JioStar is the single largest annual buying event. Indian media buyers must navigate a programmatic-to-direct deal mix, rising fraud on open exchanges, TV-to-CTV audience fragmentation, and MMM (media-mix modelling) conversations with client analytics teams.

What you'll do

1
Career Interests
7 min
Tells us if the day-to-day activities of this role energize you.
2
Personality Profile
8 min
Reveals whether the working style this role demands fits how you naturally show up.

What you'll get — free

A clear fit verdict for Media Buyer — strong, good, worth exploring, or stretch.
The 2-3 reasons it fits (or doesn't), based on what this role actually demands.
An honest signal on whether to keep exploring this path or look elsewhere.

Start fit check (15 min)Back to Media Buyer

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Is Media Buyer actually your fit?

Media Buyer

Career Interests

Personality Profile