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Field Sales Executive

Sales

Field Sales Executives (FSEs) are the boots-on-ground revenue layer of India's economy — they visit customers in person, build relationships face-to-face, and close deals for financial products (personal loans, credit cards, mutual funds direct, insurance), consumer durables (ACs, refrigerators, smartphones), B2B industrial supplies, and telecom enterprise accounts. A single FSE typically covers a beat plan of 6-10 customer visits per day across a defined geographic territory — a cluster of lanes in Nagpur, a set of dealerships in Surat, or a portfolio of mid-market manufacturing firms in Ludhiana. The role is the dominant entry-level sales path for graduates from tier-2 and tier-3 cities: Bajaj Finance alone employs over 50,000 FSEs across India; HDFC Life, Tata Capital, Muthoot Finance, and LIC-backed distributors each run thousands more. Career arc is well-defined: FSE → Area Sales Executive (ASE) → Area Sales Manager (ASM) → Regional Manager (RM) → Zonal Head. The compensation model is base salary (low, ₹1.8-3L entry) plus heavy incentive — top-performing FSEs in BFSI routinely earn 2-4x their base in monthly incentives. The role requires physical stamina, rejection tolerance, local-language relationship skills, KYC / regulatory fluency, and mastery of CRM tools like LeadSquared on mobile.