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Content Strategist

Marketing & Sales

Content Strategists design the architecture behind how a brand communicates: audience personas, content pillars, information hierarchy, editorial frameworks, and the guidelines that govern tone, format, and channel selection. The role is upstream of content marketing management (which executes strategy) and social media strategy (which is platform-first): a Content Strategist's primary output is a durable system — a messaging framework, a content audit with gap analysis, a UX content model for a product, or a multi-year editorial strategy document — not a monthly calendar or a campaign brief. In India the role is concentrated at B2B SaaS companies (Zoho, Freshworks, Chargebee, Postman, Leadsquared, WebEngage), content-led agencies (Pepper Content, iWriter, Animalz India presence), and MNC digital consultancies (Accenture Song, Publicis Sapient, WPP teams in Bangalore and Gurugram). A senior Content Strategist at an Indian SaaS unicorn is the person who decided why the blog exists, who it serves, what it should never say, and how individual pieces connect into a coherent authority position — not who writes the next article.