Ad Sales Managers sell media inventory — airtime, digital impressions, sponsorships, branded content, and audio spots — to brands and agencies on behalf of publishers and broadcasters. In India the role sits at the revenue front-end of TV broadcasters (Disney Star, Sony LIV, Zee Entertainment, Sun TV), digital publishers (Times Internet, Network18, Inshorts, NDTV.com, HT Digital), OTT platforms (JioCinema, SonyLIV, Zee5, Voot, MX Player), audio publishers (Spotify India, Saavn/JioSaavn, Pocket FM), and print-digital hybrids (TOI, HT Media, India Today Group). The work involves packaging and pitching inventory to media-buying agencies (GroupM, Wavemaker, Mindshare, Madison, Dentsu, Initiative) and direct brand marketing teams, negotiating rates and share-of-voice, building custom sponsorship proposals for marquee properties (IPL, cricket, Bigg Boss, Kaun Banega Crorepati), closing multi-crore annual deals, and managing rate cards, discounts, and post-campaign delivery reports. Entry is usually through a media agency buying desk, a publisher ad-ops role, or an MBA in media/marketing; the career ladder moves from executive to senior manager, national sales head, and VP/Chief Revenue Officer at major publishers.