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Ad Agency Account Executive

Marketing & Sales

Ad Agency Account Executives are the client-facing operators inside advertising agencies — the person who translates a brand's marketing brief into a campaign brief the creative and media teams can execute, then shepherds the work back to the client on time, on budget, and on strategy. In India the role spans full-service agencies (Ogilvy, McCann, Leo Burnett, Grey, JWT Thompson, DDB Mudra), media-integrated agencies (Dentsu Creative, Publicis Worldwide, BBDO India), independent shops, and the in-house agency arms of large conglomerates (HUL, ITC, Hindustan Times Media). The job is simultaneously project manager, account manager, brief-writer, and client-confidence builder — holding the relationship with the brand's marketing team, routing feedback between the client and the creative director, managing production budgets and shoot timelines, and ensuring the agency does not lose the retainer. Entry is typically via a mass-communication or BBA/MBA marketing degree, followed by an Executive → Account Executive → Account Manager → Group Account Manager → Vice President Account track.